Bringing Antarctica to the World
Aims to illustrate the beauty and fragility of Antarctica and how interconnected it is to the rest of world. Importantly, we want to demonstrate science is vital to our everyday lives and showcase cutting-edge Antarctic science. To do this we will create exhibitions, events and immersive experiences to inspire and educate the current and next generation.
We believe an appreciation of science and the scientific process is vital to our future, as is a broad understanding of how our planet works. Our goal is to use the platform of the majesty of Antarctica, combined with entertainment strategies to improve scientific understanding across the community and show how its future is clearly linked to the rest of the planet.
Pure Antarctic exhibitions, events and immersive experiences are based around six ideas:
One: Antarctica is a continent protected as a natural reserve devoted to peace, science and nature.
Two: In Antarctica, people from many nations work cooperatively towards a common vision.
Three: Antarctica has a 100-year history of exploration: from new lands to the boundaries of science and technology.
Four: Antarctic science and science in general, is critical to our understanding of how the planet works and human survival.
Five: Antarctica looms large in the human psyche.
Six: People can make changes in their lives to secure the future of Antarctica and a habitable planet.